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VP, Global Entertainment Research, Corporate Research, Data & Insights
Natasha Hritzuk
I think starting off on the agency side is so vital ... because when you’re on the agency side, you learn everything there is to know about research. You will work across every vertical, you work across every methodology, you’re solving every kind of commercial issue or business issue that exists.
Starting
off on the agency side is so vital
VP, Global
Entertainment Insights
1 year
VP, Global
Consumer Insights
2.5 years
VP, Consumer
Insights: Entertainment
1.5 years
Head of Advertising
Innovation Research
2 years
Head of Global Insights
& Analytics
5 years
Planning:
Häagen-Dazs
.5 years
Head of Consumer & Shopper Insights: UK, Ireland
5 years
Research Director:
NYC, UK
5 years
Political Psychology & Behavior
Deepen consumer understanding to ensure a superior end-to-end consumer experience and grow
core business units
IMPACT: Identifying core triggers to optimize the linear business and distilling new business models to sustain the offering into the future
Supported acquisition and retention of high-value consumers through deeper consumer understanding
IMPACT: Launched first psychographic segmentation fused with first-party data (CRM database) to improve marketing, media, and content product experience on HBO Max
Built a Consumer Insights
team focused on deepening
consumer understanding across Entertainment portfolio
IMPACT: Delivered inaugural
DEI research to help shape better representation of underserved communities
Led group creating new ad experiences optimized for digital to drive consumer engagement
and align with marketer goals
IMPACT: Launched six new digital ad experiences; drove $1M in incremental revenue
Built Insights & Analytics team to support ad revenue and create digital products leveraging the full set of Microsoft assets
IMPACT: Published book on cross-screen marketing; multiple digital product launches drove increased ad revenue
Identified the core consumer proposition to support a global marketing campaign
IMPACT: Moved new campaign from historical “luxury” tropes while reinforcing core
brand equities
Led team responsible for end-to-end consumer experience from marketing to product to
in-store experience
IMPACT: Launched new brands and product lines; drove marketing and in-store efficiencies
Worked with clients across multiple verticals to build brands, marketing strategies and create new product pipelines
IMPACT: Built long-term relationships with key clients
like Coke; opened London office
Focused on how and why people engage in political activity. Leveraged large-scale survey work, qual, and modeling. Didn’t realize you could do this outside
of academia!
Hover + to reveal details on role and impact
Natasha’s Path
For Natasha Hritzuk, the psychology of consumers, and a focus on branding, innovation and communication drew her to a global role in entertainment insights
How an epiphany
and serendipity led
this academic to market research
VP, Global Entertainment Research, Corporate Research, Data & Insights
Natasha Hritzuk
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
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Learn More
Learn more about The Path and its mission – and register to be part of our community
Natasha Hritzuk
VP, Global Entertainment Research, Corporate Research, Data & Insights
I think starting off on the agency side is so vital ... because when you’re on the agency side, you learn everything there is to know about research. You will work across every vertical, you work across every methodology, you’re solving every kind of commercial issue or business issue that exists.
Starting off on the agency side is so vital
VP, Global
Entertainment Insights
1 year
VP, Global
Consumer Insights
2.5 years
VP Consumer
Insights: Entertainment
1.5 years
Head of Advertising Innovation Research
2 years
Head of Global Insights
& Analytics
5 years
Planning:
Haagen-Dazs
.5 years
Head of Consumer & Shopper Insights: UK, Ireland
5 years
Research Director:
NYC, UK
5 years
Political Psychology
& Behavior
Deepen consumer understanding to ensure a superior end-to-end consumer experience and grow
core business units
IMPACT: Identifying core triggers to optimize the linear business and distilling new business models to sustain the offering into the future
Supported acquisition and retention
of high-value consumers through deeper consumer understanding
IMPACT: Launched first psychographic segmentation fused with first-party data (CRM database) to improve marketing, media, and content
product experience on HBO Max
Built a Consumer Insights
team focused on deepening
consumer understanding across Entertainment portfolio
IMPACT: Delivered inaugural
DEI research to help shape better representation of underserved communities
Led group creating new ad experiences optimized for digital to drive consumer engagement
and align with marketer goals
IMPACT: Launched six new digital ad experiences; drove $1M in incremental revenue
Built Insights & Analytics team to support ad revenue and create digital products leveraging the full set of Microsoft assets
IMPACT: Published book on cross-screen marketing; multiple digital product launches drove increased ad revenue
Identified the core consumer proposition to support a global marketing campaign
IMPACT: Moved new campaign from historical “luxury” tropes while reinforcing core
brand equities
Led team responsible for end-to-end consumer experience from marketing to product to
in-store experience
IMPACT: Launched new brands and product lines; drove marketing and in-store efficiencies
Worked with clients across multiple verticals to build brands, marketing strategies and create new product pipelines
IMPACT: Built long-term relationships with key clients
like Coke; opened London office
Focused on how and why people engage in political activity. Leveraged large-scale survey work, qual, and modeling. Didn’t realize you could do this outside
of academia!
Click + to reveal details on role and impact
Natasha’s Path
For Natasha Hritzuk, the psychology of consumers, and a focus on branding, innovation and communication drew her to a global role in entertainment insights
How an epiphany and serendipity led this academic to market research
Powered by
Welcome to The Path
VP, Global Entertainment Research, Corporate Research, Data & Insights
Natasha Hritzuk
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
VP, Global Entertainment Research, Corporate Research, Data and Insights
Natasha Hritzuk
I think starting off on the agency side is so vital ... because when you’re on the agency side, you learn everything there is to know about research. You will work across every vertical, you work across every methodology, you’re solving every kind of commercial issue or business issue that exists.
Starting off on the agency side is so vital
VP, Global
Entertainment Insights
1 year
VP, Global
Consumer Insights
2.5 years
VP Consumer
Insights: Entertainment
1.5 years
Head of Advertising Innovation Research
2 years
Head of Global Insights
& Analytics
5 years
Planning:
Haagen-Dazs
.5 years
Head of Consumer
& Shopper Insights
5 years
Research Director
5 years
Political Psychology
& Behavior
Deepen consumer understanding to ensure a superior end-to-end consumer experience and grow
core business units
IMPACT: Identifying core triggers to optimize the linear business and distilling new business models to sustain the offering into the future
Supported acquisition and retention
of high-value consumers through deeper consumer understanding
IMPACT: Launched first psychographic segmentation fused with first-party data (CRM database) to improve marketing, media, and content
product experience on HBO Max
Built a Consumer Insights
team focused on deepening
consumer understanding across Entertainment portfolio
IMPACT: Delivered inaugural
DEI research to help shape better representation of underserved communities
Led team responsible for end-to-end consumer experience from marketing to product to
in-store experience
IMPACT: Launched new brands and product lines; drove marketing and in-store efficiencies
Built Insights & Analytics team to support ad revenue and create digital products leveraging the full set of Microsoft assets
IMPACT: Published book on cross-screen marketing; multiple digital product launches drove increased ad revenue
Identified the core consumer proposition to support a global marketing campaign
IMPACT: Moved new campaign from historical “luxury” tropes while reinforcing core
brand equities
Led team responsible for end-to-end consumer experience from marketing to product to
in-store experience
IMPACT: Launched new brands and product lines. Drove marketing and in-store efficiencies
Worked with clients across multiple verticals to build brands, marketing strategies and create new product pipelines
IMPACT: Built long-term relationships with key clients
like Coke; opened London office
Focused on how and why people engage in political activity. Leveraged large-scale survey work, qual, and modeling. Didn’t realize you could do this outside
of academia!
Click + to reveal details on role & impact
Natasha’s Path
For Natasha Hritzuk, the psychology of consumers, and a focus on branding, innovation and communication drew her to a global role in entertainment insights
How an epiphany and serendipity led this academic to market research
Powered by
Welcome to The Path
VP, Global Entertainment Research, Corporate Research, Data and Insights
Natasha Hritzuk
Cookie Policy
Privacy & Policy Protection |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
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