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Senior Director, Global Insights

Marie Van Blaricum

Where I see us adding value now is where we can help to add the human at the center of decision-making to understand the system, the world, the environment, technology and all sorts of areas impacting our consumers and to help our marketers feel confident in the decisions they're making. You have to also understand what is changing with marketing in the world, in culture and foresight and trends, and be that bridge between users, business opportunities and our brands in a time of enormous change in velocity.

Where adding value has changed

Senior Director, Global Insights

2 years

Senior Director, Data Driven Marketing & People Data Centers

2 years

Senior Manager, Portfolio Strategy & Global Hair Care

1 year

Senior Manager, Global Male Haircare & Innovation

3 years

Manager, Insights

5 years

Global Senior Director, Research Innovation & People Data Center

5 years

Business

Leading Consumer Insights function for Google Marketing and the Insights Lab Center of Excellence IMPACT: Driving innovation and impact for insights in the AI era

Head of Insights globally, as well as Consumer Data and Marketing Analytics IMPACT: Launched the global transformation of the Insights function to drive organic growth and marketing analytics

Led US digital hubs capability and digital/social analytics teams globally for personal care IMPACT: Built a large team to deliver data-driven marketing and analytics for 50+ brands and expanded retailer data partnerships

Led haircare portfolio strategy and insight teams IMPACT: Developed and executed US category portfolio strategies for 13 brands and drove brand growth/product development

Led Insights for global male haircare and US innovation IMPACT: Launched Axe Hair globally and shaped haircare innovation programs and acquisitions

Held various roles with increasing responsibility, learning all aspects of Marketing and Insights; Worked abroad IMPACT: Helped drive double-digit growth for North America and Latin America haircare and global deodorant brands

Founded research innovation team and helped build US advanced digital and social analytics team IMPACT: Spearheaded digital transformation of Consumer & Market Insights by digitizing methodologies, driving innovation, modernizing analytics, and building technology

Discovered a love for Insights through a Unilever internship; felt energized addressing marketing problems and gained a voice for change

Hover + to reveal details on role and impact

Marie’s Path

How using her Insights superpower helps this Googler add value in changing times

Unlocking the algorithm for a rewarding Insights career

Welcome to The Path

Senior Director, Global Insights

Marie Van Blaricum

Cookie Policy

Legal Mentions |

thepath@ipsos.com

We welcome you to contact us at

Learn More

Learn more about The Path and its mission – and register to be part of our community

Marie Van Blaricum

Senior Director, Global Insights

Where I see us adding value now is where we can help to add the human at the center of decision-making, to understand the system, the world, the environment, technology and all sorts of areas impacting our consumers and help our marketers feel confident in the decisions they're making. You have to also understand what is changing with marketing, in the world, in culture and foresight and trends, and be that bridge between users, business opportunities and our brands in a time of enormous change in velocity.

Where we’re adding value has changed

Senior Director, Global Insights

2 years

VP, Global Head of Insights

1 year

Senior Director, Data Driven Marketing & People Data Centers

2 years

Global Senior Director, Research Innovation & People Data Center

5 years

Senior Manager, Global Male Haircare & Innovation

3 years

Manager, Insights

5 years

Senior Manager, Portfolio Strategy & Global Hair Care

1 year

Business

Leading Consumer Insights function for Google Marketing and the Insights Lab Center of Excellence IMPACT: Driving innovation and impact for insights in the AI era

Applied for MBA focused on Entertainment, Media and Technology but ended with Corporate Finance and Marketing IMPACT: Finance is the language of business, so being well- versed in it allows researchers to be better business partners

Led insights for global male haircare and US innovation IMPACT: Launched Axe Hair globally and shaped haircare innovation programs and acquisitions

Held various roles with increasing responsibility, learning all aspects of marketing and insights; Worked abroad IMPACT: Helped drive double-digit growth for North America and Latin America haircare and global deodorant brands

Led haircare portfolio strategy and insight teams IMPACT: Developed and executed US category portfolio strategies for 13 brands and drove brand growth/product development

Discovered a love for Insights through a Unilever internship; felt energized addressing marketing problems and gained a voice for change

Click + to reveal details on role and impact

Marie’s Path

How using her insights superpower helps this Googler add value in changing times

Unlocking the algorithm for a rewarding insights career