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VP, Consumer Research & Insights
Khary Y. Campbell
Sometimes I joke that there are no emergencies in market research, but we represent the voice of the people who deal with life and death situations. We represent doctors, we represent firemen, policemen ... So I like to think we play a small part in making society better by giving them an outlet to share their voice of different decisions and different considerations.
We represent the voice of the people who deal with life and death situations
VP, Consumer Research
& Insights
1.5 years
FMP, Asst. VP,
Research & Innovation NA
2 years
Head of Insights
9.5 years
Corporate Finance
& Marketing
2 years
Sr. Project Manager
1.5 years
Co-founder
3 years
Sr. Project Manager
4 years
Phone Recruiter
1 year
Street Team
Promotions Lead
3 years
Education & Marketing
Lead the Consumer Research function for Comcast
IMPACT: Building the centralized research function to put the consumer at the heart of decision-making
Led North American Consumer Science practice within the Research & Innovation Hub
IMPACT: Introduced agile and inclusive learning. Led the product testing on all products launched or innovated in North America
Promoted several times, including expat role in Switzerland
IMPACT: Developed new methods, frameworks and experiences that produced consumer-loved products and billions in revenue
Applied for MBA focused on Entertainment, Media & Technology but ended with Corporate Finance & Marketing
IMPACT: Finance is the language of business, so being well-
versed in it allows researchers
to be better business partners
Managed quantitative online research process from beginning to end including design, programming, execution and data delivery process for pharma and biotech clients
IMPACT: Showed clients how to smartly leverage online learning with niche audiences to answer their burning questions
Co-founded and led business operations for multimedia start-up company
IMPACT: We filled a niche in the urban lifestyle segment for both content and market research purposes
Promoted several times to lead client relationships and run
phone room operations
IMPACT: Met client needs by delivering projects on time
and within budget while simultaneously training and developing my employees
Started as a phone recruiter across all projects
IMPACT: Played a key role in helping clients across industries fulfill their research needs via recruitment & data collection
Started as a street team promotions member and eventually became a team lead
IMPACT: Learned that the
power of marketing starts with understanding people and delivering your message
where they are
Father was a doctor; mother
a cosmetologist but I was always attracted to business because of my entrepreneurial grandfather and marketing seemed like a good path
Hover + to reveal details on role and impact
Khary’s Path
Why ‘stay in your lane’ was the worst career advice for Khary Campbell
You are more than your job title
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Welcome to The Path
VP, Consumer Research & Insights
Khary Y. Campbell
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
Khary Y.
Campbell
VP, Consumer Research & Insights
Sometimes I joke that there are no emergencies in market research, but we represent the voice of the people who deal with life and death situations. We represent doctors, we represent firemen, policemen ... So I like to think we play a small part in making society better by giving them an outlet to share their voice of different decisions and different considerations.
We represent
the voice of the people who deal with life and death situations
VP, Consumer Research
& Insights
1.5 years
FMP, Asst. VP,
Research & Innovation NA
2 years
Head of Insights
9.5 years
Corporate Finance
& Marketing
2 years
Sr. Project Manager
1.5 years
Co-founder
3 years
Sr. Project Manager
4 years
Phone Recruiter
1 year
Street Team
Promotions Lead
3 years
Education &
Marketing
Lead the Consumer Research function for Comcast
IMPACT: Building the centralized research function to put the consumer at the heart of decision-making
Led North American Consumer Science practice within the Research & Innovation Hub
IMPACT: Introduced agile and inclusive learning. Led the product testing on all products launched or innovated in North America
Promoted several times, including expat role in Switzerland
IMPACT: Developed new methods, frameworks and experiences that produced consumer-loved products and billions in revenue
Applied for MBA focused on Entertainment, Media and Technology but ended with Corporate Finance and Marketing
IMPACT: Finance is the language of business, so being well-
versed in it allows researchers
to be better business partners
Managed quantitative online research process from beginning to end including design, programming, execution and data delivery process for pharma and biotech clients
IMPACT: Showed clients how to smartly leverage online learning with niche audiences to answer their burning questions
Co-founded and led business operations for multimedia start-up company
IMPACT: We filled a niche in the urban lifestyle segment for both content and market research purposes
Promoted several times to lead client relationships and run
phone room operations
IMPACT: Met client needs by delivering projects on time
and within budget while simultaneously training and developing my employees
Started as a phone recruiter across all projects
IMPACT: Played a key role in helping clients across industries fulfill their research needs via recruitment & data collection
Started as a street team promotions member and eventually became a team lead
IMPACT: Learned that the
power of marketing starts with understanding people and delivering your message
where they are
Father was a doctor; mother
a cosmetologist but I was always attracted to business because of my entrepreneurial grandfather and marketing seemed like a good path
Click + to reveal details on role and impact
Khary’s Path
Why ‘stay in your lane’ was the worst career advice for Khary Campbell
You are more than your job title
Powered by
Welcome to The Path
Khary Y. Campbell
VP, Consumer Research & Insights
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
VP, Consumer Research & Insights
Khary Y. Campbell
Sometimes I joke that there are no emergencies in market research, but we represent the voice of the people who deal with life and death situations. We represent doctors, we represent firemen, policemen ... So I like to think we play a small part in making society better by giving them an outlet to share their voice of different decisions and different considerations.
We represent the voice of the people who deal with life and death situations
Click + to reveal details on role and impact
Khary’s Path
Why ‘stay in your lane’ was the worst career advice for Khary Campbell
You are more than your job title
Powered by
Welcome to The Path
VP, Consumer Research & Insights
Khary Y. Campbell
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