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Research Director, Business Messaging
Jackie Chan
I found the person I wanted to hire really quickly … but the VP did not agree with my decision … and I started to doubt myself. I convinced the VP to let me hire this individual, who turned out to be an amazing talent. … Without that lesson, I don't think I would've been able to build the teams that I've had over the years in this industry.
Trust your instincts and talent
Research Director,
Business Messaging
4 years
VP, Head of Research
& Analytics
8 months
VP, Head of Decision
Insights Group
5 years
VP, Global
Strategic Research
5.5 years
Director, Global SMB Primary Research
1 year
MBA
1.75 years
Senior Analyst
6 years
Director, Global Market Research
2.5 years
Psychology
Returned to my technology roots after 14 years to lead a UX research team of 20+
IMPACT: Elevated the role of research beyond UX by driving an impact-centric research culture anchored on business impact
Responsibility expanded to include the customer and marketing analytics team
IMPACT: Unified research and analytics teams; identified talent and skills gaps for digital analytics vision; planned Multi-Touch Attribution (MTA) implementation
Drove a capability-led transformation of the Insights function to boost and enhance its value to the enterprise
IMPACT: Implemented a centralized marketing-insights platform and led the development of an enterprise-wide, consumer needs-based segmentation
Promoted to lead an expanded remit and became co-lead for the Insights function
IMPACT: Introduced CX measurement best practices and thought leadership to the
enterprise and standardized CX metrics on a central platform across business lines
Promoted to lead syndicated primary research operation covering 25+ countries
and 50+ syndicated reports
IMPACT: Spearheaded the launch of syndicated services in eight Asia-Pacific markets
Convinced AMI-Partners CEO to invest in my continuing education, and completed MBA in Marketing Research in 2.5 years while working full time
Transitioned from an accounting role after a year to serve as a key industry analyst and consultant for strategic tech accounts
IMPACT: Led consulting engagements from proposal development to research execution, analysis and client site presentation to SVP + level brand executives
Recruited to brand side and transitioned to financial services
IMPACT: Elevated Prudential's status as an industry thought-leader through research on global retirement preparedness. Enhanced company's influence by presenting findings to US Dept. of Labor on Asian Americans' retirement readiness
Lost my mother to suicide and wanted to pursue a field where I could help others with mental wellbeing. After a few internships, however, I realized it was not the career path I wanted
Hover + to reveal details on role and impact
Jackie’s Path
When Jackie Chan learned to trust her judgement of talent and saw herself as a product leader as well as a researcher, she paved the way to becoming a leader at Prudential and now a Director of Research at Meta
How a hiring challenge became a lesson in self-confidence
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Welcome to The Path
Research Director, Business Messaging
Jackie Chan
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
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Learn More
Learn more about The Path and its mission – and register to be part of our community
Jackie Chan
Research Director, Business Messaging
I found the person I wanted to hire really quickly, … but the VP did not agree with my decision … and I started to doubt myself. I convinced the VP to let me hire this individual who turned out to be an amazing talent. … Without that lesson, I don't think I would've been able to build the teams that I've had over the years in this industry.
Trust your instincts and talent
Research Director,
Business Messaging
4 years
VP, Head of Research
& Analytics
8 months
VP, Head of Decision Insights Group
5 years
VP, Global
Strategic Research
5.5 years
Director, Global
Market Research
2.5 years
MBA
1.75 years
Senior Analyst
6 years
Director, Global SMB
Primary Research
1 year
Psychology
Returned to my technology roots after 14 years to lead a UX research team of 20+
IMPACT: Elevated the role of research beyond UX by driving an impact-centric research culture anchored on business impact
Responsibility expanded to include the customer and marketing analytics team
IMPACT: Unified research and analytics teams; identified talent and skills gaps for digital analytics vision; planned Multi-Touch Attribution (MTA) implementation
Applied for MBA focused on Entertainment, Media and Technology but ended with Corporate Finance and Marketing
IMPACT: Finance is the language of business, so being well-
versed in it allows researchers
to be better business partners
Promoted to lead anexpanded remit and became co-lead for the Insights function
IMPACT: Introduced CX measurement best practices and thought leadership to the enterprise and standardized CX metrics on a central platform across business lines
Recruited to brand side and transitioned to financial services
IMPACT: Elevated Prudential's status as an industry thought-leader through research on global retirement preparedness. Enhanced company's
influence by presenting findings to US Dept. of Labor on Asian Americans' retirement readiness
Convinced AMI-Partners CEO to invest in my continuing education, and completed MBA in Marketing Research in 2.5 years while working full time
Transitioned from an accounting role after a year to serve as a key industry analyst and consultant for strategic tech accounts
IMPACT: Led consulting engagements from proposal development to research execution, analysis and client site presentation to SVP + level brand executives
Promoted to lead syndicated primary research operation covering 25+ countries and 50+ syndicated reports
IMPACT: Spearheaded the launch of syndicated services in eight Asia-Pacific markets
Lost my mother to suicide and wanted to pursue a field where I could help others with mental wellbeing. After a few internships, however, I realized it was not the career path I wanted
Click + to reveal details on role and impact
Jackie’s Path
When Jackie Chan learned to trust her judgement of talent and saw herself as a product leader as well as a researcher, she paved the way to becoming a leader at Prudential and now a Director of Research at Meta
How a hiring challenge became a lesson in self-confidence
Jackie Chan
Research Director, Business Messaging
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
Research Director, Business Messaging
Jackie Chan
I found the person I wanted to hire really quickly … but the VP did not agree with my decision … and I started to doubt myself. I convinced the VP to let me hire this individual, who turned out to be an amazing talent. … Without that lesson, I don't think I would've been able to build the teams that I've had over the years in this industry.
Trust your instincts and talent
When Jackie Chan learned to trust her judgement of talent and saw herself as a product leader as well as a researcher, she paved the way to becoming a leader at Prudential and now a Director of Research at Meta
How a hiring challenge became a lesson in self-confidence
Powered by
Welcome to The Path
Research Director, Business Messaging
Jackie Chan
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