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VP, Advanced Analytics
Ed Dobbles, DBA
My CMO sat me down and said, ‘If you want to make it to VP, if you want to be successful, stop being a jerk. Stop making it all about you. Stop being so driven, because if you make other people successful, if you make other people want to work with you and work for you, you’ll be way more successful than if you individually look like a star.’
My CMO
sat me down
and said, ‘If you
want to make it
to VP ...’
Volunteer
Board Member
1 year
Doctor of Business Administration
VP, Advanced Analytics
4 years to present
VP,
Analytics & Pricing
8 years
VP,
Research & Analytics
3 years
Director,
Research & Analytics
7 years
Sr. Manager,
Marketing Research
4 years
Manager,
Marketing Research
4 years
Marketing Research
Advertising
Volunteer EMT role reinforces importance of communication and rapid decision-making
Giving back is important but also reinforces core business and strategy skills
Completed doctorate
degree with emphasis on understanding drivers of analytics tool adoption
Hired into new role, merging the gap between very advanced artificial intelligence/machine learning tools and the
sales organization
IMPACT: Reinforced importance of storytelling, business immersion and team building
First time working in a combined franchised/company organization. Trained as a tax pro to understand the business and design analytics that matter
IMPACT: Transformed Research & Analytics function
First VP job leading Research & Analytics. Led newly merged 40-person organization and built global analytics function in India
IMPACT: Made shift from doer to leader, building and teaching team how to deliver results
Joined as Recruit No. 4 of what became a 60-plus-person team person team; rotated between Marketing & Analytics
IMPACT: Applied history and began teaching storytelling method for communicating analytics simply and impactfully
Led department for The Mark Travel Corp., the largest package travel company
in the U.S.
IMPACT: Elevated business connection and impact
I went to the marine industry, starting as an analyst and ultimately led the function
IMPACT: I learned to talk
insights to non-traditional clients
To do research, I needed a different skill set, so I went
to grad school almost immediately after undergrad
Upon graduating with a bachelor's degree in Advertising, I realized I wanted to do research
Hover + to reveal details on role and impact
Ed’s Path
How immersing himself in his company’s business made Ed Dobbles a better researcher
Why you should mind your business
VP, Advanced Analytics
Ed Dobbles, DBA
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
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Learn More
Learn more about The Path and its mission – and register to be part of our community
VP, Advanced Analytics
Ed Dobbles,
DBA
My CMO sat me down and said, ‘If you want to make it to VP, if you want to be successful, stop being a jerk. Stop making it all about you. Stop being so driven, because if you make other people successful, if you make other people want to work with you and work for you, you’ll be way more successful than if you individually look like a star.’
My CMO
sat me down
and said, ‘If you
want to make it
to VP ...’
Volunteer
1 year
Board Member
1 year
Doctor of Business Administration
VP, Advanced Analytics
4 years to present
VP,
Analytics & Pricing
8 years
VP,
Research & Analytics
3 years
Director,
Research & Analytics
7 years
Sr. Manager,
Marketing Research
4 years
Manager,
Marketing Research
4 years
Market Research
1 year
Advertising
Volunteer EMT role reinforces importance of communication and rapid decision-making
Giving back is important but also reinforces core business and strategy skills
Completed doctorate degree with emphasis on understanding drivers of analytics tool adoption
Hired into new role, merging the
gap between very advanced artificial intelligence/machine learning tools and the sales organization
IMPACT: Reinforced importance
of storytelling, business
immersion and team building
First time working in a combined franchised/company organization. Trained as a tax pro to understand the business and design analytics that matter
IMPACT: Transformed Research
& Analytics function
First VP job leading Research & Analytics. Led newly merged 40-person organization and built global analytics function in India
IMPACT: Made shift from doer to leader, building and teaching team how to deliver results
Joined as Recruit No. 4 of what became a 60-plus-person team; rotated between Marketing
& Analytics
IMPACT: Applied history and began teaching storytelling method for communicating analytics simply and impactfully
Led department for The Mark Travel Corp., the largest package travel company in the U.S.
IMPACT: Elevated business connection and impact
I went to the marine industry, starting as an analyst and ultimately led the function
IMPACT: I learned to talk
insights to non-traditional clients
To do research, I needed a different skill set, so I went
to grad school almost immediately after undergrad
Upon graduating with a bachelor's degree in Advertising, I realized I wanted to do research
Click + to reveal details on role and impact
Ed’s Path
How immersing himself in his company’s business made Ed Dobbles a better researcher
Why you should mind your business
Powered by
Welcome to The Path
VP, Advanced Analytics
Ed Dobbles, DBA
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our Community
VP, Advanced Analytics
Ed Dobbles, DBA
My CMO sat me down and said, ‘If you want to make it to VP, if you want to be successful, stop being a jerk. Stop making it all about you. Stop being so driven, because if you make other people successful, if you make other people want to work with you and work for you, you’ll be way more successful than if you individually look like a star.’
My CMO sat me down and said, ‘If you want to make it to VP ...’
Volunteer
1 year
Board Member
1 year
Doctor of Business Administration
VP, Advanced Analytics
4 years to present
VP,
Analytics & Pricing
8 years
VP,
Research & Analytics
3 years
Director,
Research & Analytics
7 years
Sr. Manager,
Marketing Research
4 years
Manager,
Marketing Research
4 years
Market Research
1 year
Advertising
Volunteer EMT role reinforces importance of communication and rapid decision-making
Giving back is important but also reinforces core business and strategy skills
Completed doctorate degree with emphasis on understanding drivers of analytics tool adoption
Hired into new role, merging the
gap between very advanced artificial intelligence/machine learning tools and the sales organization
IMPACT: Reinforced importance
of storytelling, business
immersion and team building
First time working in a combined franchised/company organization. Trained as a tax pro to understand the business and design analytics that matter
IMPACT: Transformed Research
& Analytics function
First VP job leading Research & Analytics. Led newly merged 40-person organization and built global analytics function in India
IMPACT: Made shift from doer to leader, building and teaching team how to deliver results
Joined as Recruit No. 4 of what became a 60-plus-person team; rotated between Marketing
& Analytics
IMPACT: Applied history and began teaching storytelling method for communicating analytics simply and impactfully
Led department for The Mark Travel Corp., the largest package travel company in the U.S.
IMPACT: Elevated business connection and impact
I went to the marine industry, starting as an analyst and ultimately led the function
IMPACT: I learned to talk
insights to non-traditional clients
To do research, I needed a different skill set, so I went
to grad school almost immediately after undergrad
Upon graduating with a bachelor's degree in Advertising, I realized I wanted to do research
Click + to reveal details on role and impact
Ed’s Path
How immersing himself in his company’s business made Ed Dobbles a better researcher
Why you should mind your business
Powered by
Welcome to The Path
VP, Advanced Analytics
Ed Dobbles, DBA
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